Research Methods
• Controlled Experiments-relies on application of scientific method to understand behavior
• Animal Studies-understanding the biological basis for learning, memory and behavior
• Qualitative Research-explains the "why" and "how" of all decision making done by humans
• Observation in Natural Settings-a covert research that aims to get natural reactions
• Survey Questionnaires-this is used to measure attitudes and traits
• Longitudinal Studies-observes a particular population over a certain period of time
• Neuropsychological Methods-study involves healthy individuals and patients
• Computational Modelling-often used in mathematical and cognitive psychology to simulate a behavior using a computer